About Us!

Purpose of Poverty Nodes

My major discipline is in health informatics. I have just started this new blogging site on poverty nodes. The purpose of this Blog is to extend the reaches of social marketing as an additional instrument for tackling poverty. The concept of social marketing as described by Philip R. Kotler and Nancy R. Lee (2009) is to “Lay out a compelling case for the power of social marketing to promote social change and to address itself to the problems of the poor.” In their book, they vividly make the case for the application of advanced marketing strategies and techniques to the problem of poverty.

The three major social marketing techniques they advocated are: segmentation, targeting, and positioning. These are used to illustrate the diverse conditions of the poor and with the help of case studies they were able to illustrate how these techniques can help the poor escape poverty. But Kotler and Lee (2009) stopped short of currency and the dynamics that are heralded by social media itself.

To this end, poverty nodes brings in a fourth dimension of social marketing – that of Big Data Analytics as an additional instrument for systematically alleviating poverty. Big Data Analytics explores how both structured and mainly unstructured data (such as those derived from social media) impact on business intelligence, policy, information exchange (communication) and marketing among others. For example, the various nodes of poverty may include: avarice, discrimination, ignorance, the marketplace and the distribution of wealth, natural disaster, and war among others – because each radiates an intractable network of new nodes. However one defines them the poverty nodes are many and varied. The good news is that much of these can be tracked by the social networks.

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

23 Responses to About Us!

  1. Justin says:

    The title ‘Poverty Nodes’ initially got me wondering far but now I have read this article, I clearly understand where it is headed. Great concept and I hope I can continually enrich my knowledge and understanding of the different dimensions of social marketing. Keep up the good work

  2. stella ohanuka says:

    Poverty is something is a very serious public health problem globally but more pronounced in the third world nations.It is very disheartening that majority of individuals cannot afford to live comfortably, people are dying of hunger as we speak especially children, lack of medical attention leading to untimely death. Why is that the richer are getting richer and the poor are getting poorer. I feel that there must be a way to bridge the gap between the poor and the rich. Everybody deserve to live a decent life irrespective of racial/ethical background,socioeconomic status, educational levels to mention but a few. When I visited Nigeria, I saw a lot of people lavishing money while others cannot afford a bite to eat. Some people are just existing while others are living a perfect life. What a tragedy.

    • adaeze12014 says:

      Again, Stella, you are right – the gulf between the rich and the poor is of great concern. In fact, I will soon be posting a blog on that topic and I hope more people will add their voices. The major goal of this blog site is to continue addressing the issue of poverty and seeking channels of reduction. Thanks again

  3. hi beautiful articles, I follow your blog with great interest. I learn so much catching your articles. I belive when guy go in internet, To be safe need to use a VPN or at least a proxy. Personally I take a proxy service called “proxy-shadow”. Is a blog where you can get free proxy L2, but you can also buy a golden fresh list for a cheap prize. I imagine this information can help following of this blog.

  4. Luigi Fulk says:

    I simply want to tell you that I’m very new to blogs and truly enjoyed you’re web page. Probably I’m want to bookmark your site . You certainly have terrific articles and reviews. Cheers for sharing with us your web page.

  5. Tumblr article

    I saw a writer writing about this on Tumblr and it linked to

  6. Woah that blog page is excellent i prefer reading through your site content. Continue being in the beneficial artwork! You know, lots of people are usually hunting around with this data, you could assistance these people drastically.

    • adaeze12014 says:

      Hi Source,
      Thanks for the comment and feedback. Please send all those people who need my assistance to the site! let’s hear directly from them. Thanks again.

  7. videoscribe says:

    Fascinating blog, I am new of blogging and I am learning about this world. I wonder which is the easiest method to mange any blog. hope I can have some hints from you.

  8. hello nice articles, I read your place with great interest. I learn so much reading your posts.
    I am a inexpert blogger and I am wishing to take insipration from your interesting articles,
    Hope to can improve my blog with analogue interesting concepts as yours.

    • adaeze12014 says:

      Thanks for your comments and feedback. Yes, I hope your blogging will improve. Please come back and bring others and always leave a comment.

  9. videoscribe says:

    hello I adore your blog!
    I go in internet so much time per day,
    I wanted to create you a little note to finally let my thought about your blog.
    Thank you very much for the reliable and result oriented help. I will not hesitate to suggest the website to any person who needs recommendations on this topic.

  10. Intriguing blog, I am new of blogging and i am learning about this global world. I speculate which is the ultimate way to mange any blog. hope I can be helped by you.

    • adaeze12014 says:

      Thank you again. As I indicated earlier, I use WordPress for my blogs. Seek the advise of a technical person as well.

  11. promo video says:

    Nice blog mate!
    I am abit new throughout graphic matter, but I need improve the skill.
    Therefore i’m involved about video animation.
    Can you recommend me a good place regarding start?

    • adaeze12014 says:

      Thanks for your comments. Frankly, I do not know enough about video/s and animations to recommend them. Please seek some experts – try to Google your key words.

    • adaeze12014 says:

      That’s not my area of expertise. Search the Web. Good Luck!

Leave a Reply

Your email address will not be published. Required fields are marked *